The National SAFE KIDS Campaign, the first national organization dedicated solely to the prevention of unintentional childhood injury, was launched in 1988 to address what was then a little recognized problem: More children under age 14 were being killed by what people call "accidents"(motor vehicle crashes, fires and other injuries) than by any other cause.
https://fayettecountyga.gov/…/enviro…/safe_kids_campaign.htm